Fork and Field Strategies
Fork and Field Strategies

Cultivating Success in Food and Agriculture

Cultivating Success in Food and AgricultureCultivating Success in Food and AgricultureCultivating Success in Food and Agriculture

Cultivating Success in Food and Agriculture

Cultivating Success in Food and AgricultureCultivating Success in Food and AgricultureCultivating Success in Food and Agriculture

Growing and Future Proofing Through Smart Strategy

In today's evolving and uncertain landscape, leadership in food and agriculture demands more than short-term fixes. Success requires the development of long-term growth strategies that align with a clear vision and are executed with dedication and discipline. 


Fork & Field Strategies helps forward-thinking companies of all sizes grow by harnessing their strategic advantage to shape the future of food.

Growth Is a Choice - Accelerate Your Momentum

Investing in growth today creates opportunity tomorrow

Investing in growth today creates opportunity tomorrow

Investing in growth today creates opportunity tomorrow

In today’s rapidly changing economic and political landscape, when financial impacts are being deeply felt, it can be tempting to pause growth plans. I believe focusing on growth strengthens companies regardless - and sometimes because of - the external climate.


I work with companies that understand maintaining a growth mindset today gives them an enduring advantage over their competitors that are focused on business maintenance.  

Mostly say no so you can say yes to the right things

Investing in growth today creates opportunity tomorrow

Investing in growth today creates opportunity tomorrow

There is no shortage of discussion about how the food and agriculture industry can capitalize on shifting customer needs, evolving regulations, growing demand for climate solutions, and the AI boom. It can be overwhelming to decide which opportunities to pursue, leading to paralysis in decision-making.


Businesses don't need everything figured out to start moving forward on growth plans. I take the first steps with them, providing clarity that enables decision-making, so they can place big bets with greater confidence. 

Launching new solutions requires unique skills

Advice tailored to you, not to the entire industry

Advice tailored to you, not to the entire industry

Organizations have terrific teams managing day-to-day operations that excel in repeatable, process-oriented, predictable environments. New initiatives require comfort with uncertainty - unfamiliar territory to most employees.


I bring experience defining, structuring, and launching new solutions. I engage internal teams, anticipate roadblocks, and understand operational requirements to ensure successful transition into the day-to-day business.

Advice tailored to you, not to the entire industry

Advice tailored to you, not to the entire industry

Advice tailored to you, not to the entire industry

It is tempting to ask generative AI to develop a new idea, create a plan, or design a partnership. While AI can be a tool, letting AI take the lead on growth initiatives is a risk most are not willing to take.


As an experienced human advisor, I uncover unique insights about your company and pair it with years of first-hand experience, resulting in advice applicable to only your company.

Services That Transform Your Business

Define and develop new product ideas

Launch and expand the reach of products

Launch and expand the reach of products

Person analyzing financial data with laptop, tablet, and documents on desk.

New product definitions and evaluations that clearly articulate new offerings, assess the market need, and validate the product concept as a viable solution for the market.


Pilot design and execution to outline launch plans for new products, including goals, objectives, resources, and timeline. 

Launch and expand the reach of products

Launch and expand the reach of products

Launch and expand the reach of products

Man analyzing a digital project timeline on a transparent screen.

Market evaluations to prioritize where and how to expand into new regions, market segments, or product categories by assessing the addressable market and product-market fit.


Go-to-market plans that outline the key steps for entering a new market, including defining the customer, value proposition, messaging, and channels, and implementation roadmap. 

Identify and establish customers and strategic partners

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Initial customer identifications that determine and engage appropriate customers for new products or expansion into a new region, market segment, or product category.


Strategic partnering to identify external partners and build collaborations that unlock innovation opportunities, expand capabilities, and open new commercial opportunities.

Direct and align the strategic direction of the company

Enterprise and functional strategy resets that create new strategies or validate existing strategies, outline long-term vision and goals, and ensure high-level alignment on the company’s trajectory.


Strategic roadmaps to provide clear direction for achieving strategic plans by establishing key responsibilities, resources, actions, and timelines. 

Smiling woman with blonde hair wearing a vibrant pink scarf and black top.

Megan DeYoung, Principal

Megan is an executive with over 25 years of global experience in strategy, growth, and business development. She has advised and worked for more than 40 multinational companies, mid-sized businesses, and startups. As a visionary strategist, trusted collaborator, and seasoned operator, she has successfully led enterprise-wide initiatives, innovative business development ventures, and strategic partnerships that drive revenue, customer impact, and operational effectiveness.


She has worked across the food and agriculture value chain - walking farmers' fields, collaborating with R&D, forming strategic partnerships, and listening to consumers. Megan leverages her holistic perspective and deep expertise to deliver tailored guidance and empower clients to thrive and create a more sustainable food system.


Differentiation That Drives Transformation

A colorful assortment of healthy fruits, vegetables, grains, nuts, and seeds.

End-to-End Sector Expertise

Leverages experience across the food and agriculture value chain - from seed to shelf - to connect the dots, identifying opportunities for innovation and growth. 

Global Perspective

Brings a nuanced understanding of regional dynamics, cultural context, and the global market built through experience working across five continents.

Systems Thinking

Understands how parts connect within a larger system to simplify complexity, uncover insights, and shape strategies that anticipate change and are enduring.

Insight-Driven Solutions

Asks the right questions, leverages expertise, and designs solutions that are grounded in real-world dynamics and are built for lasting impact.

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